Today, social media plays a huge role in shaping people’s preferences for everything from what to wear to where to grab a drink at happy hour. We don’t think we need to tell you that word-of-mouth and well-managed brand social media accounts are replacing flyers as the primary means by which customers learn about upcoming club nights and special offers, but we will anyway. However, there are still a lot of small businesses out there that aren’t making the most of social media because they don’t know where to begin. Check out our top ideas if you’re struggling to advertise your bar or restaurant on social media after making some initial internet marketing efforts.
Exactly what benefits may I expect from utilising social media to promote my company?
Heightening expectations for service to customers
Along with a stellar workforce and first-rate in-person support, a strong social media presence gives you round-the-clock access to your client base, allowing you to address questions and concerns as soon as they arise.
Spreading knowledge and getting the word out
The easiest technique to let people know about your upcoming big event or amazing pricing promotion is over the internet. Making, sending out invitations to, and publicizing your event has never been simpler.
Marketing by word of mouth
People frequently use location-based services like Foursquare and Instagram to let their followers know where they are and what they’re up to. This includes sharing images of their meals and drinks with their friends online. The fact that this serves as free advertising and promotion is excellent news for your company.
Advice for maximizing your social media marketing for company expansion
The Process of Coming Up with New Ideas
If you’re stuck for ideas for web content but want to get the ball rolling, why not check out what your competitors are up to? You may organize a monthly food and drink special or a contest to draw attention to upcoming events and promotions.
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Put together a content schedule.
After compiling your list of potential posts, make a schedule detailing when each type of article will go live. This will help you stay on top of your daily posting and serve as a helpful reminder for coming up with new ideas, communicating promotions to your team, and preparing for the future.
Get people to visit your store.
Sharing photos of your latest tasty concoction or decadent dessert on social media is a great way to get people interested in checking out your establishment. You can increase your restaurant’s exposure and attract more customers by holding a contest for a free meal for two and encouraging your followers to like, comment, and share your post for a chance to win.
Maintaining open lines of communication with your clientele is essential on social media. You may show your appreciation for a customer who has left a positive review on your Facebook page by giving them a discount of 10% on their next purchase from you. In order to foster a strong relationship with your customers, it is important to respond to their comments and solicit their feedback.
Once you’ve got your social media presence in order, it’s time to focus on building the strongest possible team to support your company’s expansion.
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